Ever wondered what the demographics of the average person who listens to classical music are?

What about country?


Heavy Metal?

If you’re an audio advertiser whether that’s traditional radio, streaming services, other, or all three, it’s imperative that you understand who you’re actually reaching. Not just for traditional radio, but Spotify and others base their targeting parameters around genres and playlists. That means you need to understand if your brand is the right fit to market to the people actually listening to the music in between the ads.

What seems like it should actually be a rather clear question was rather hard to find any solid data on. Luckily we were able to find a study from the National Endowment for the Arts to shed some light on this issue. To make it simpler for you to make an actionable decision we went ahead and visualized a number of genres as well as provided a simple table for advertisers, agencies, and anyone else interested in audio marketing.